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December 14, 2008
Feeds certainly have their proponents, but most web surfers and even many of the savvy ones, still don't seem to be using them regularly, but that's about to change.
Publishers today know that advanced Internet users want to make the best use of their time and that feeds can help in that goal by allowing readers to quickly view content without jumping around to multiple websites. Web browsers like Internet Explorer and Mozilla Firefox and email clients such as MS Outlook and Mozilla Thunderbird make web pages and email accessible to many computer users, however feeds are not so intuitively grasped.
Of course, as you may know just from looking through our site
, feeds are just as useful, if not more so, for publishers as they are for readers, particularly with the useful array of BlastCasta tools and widgets
. So if having readers consume feeds is not a successful endeavor, not everything is lost.
But no worries, many new web browsers and email clients are allowing users to more easily pull in and subscribe to feeds and it's becoming clear that there is an uptick in feed usage by readers.
As of November 20, 2008, TechCrunch notes that 38% of their 1.4 million feed subscribers, use Microsoft Outlook 2007 to read their feeds
. Almost everyone else, uses a manually installed or web feed reader that require effort on the users' part to configure.
Since a large group of people use Outlook 2007 to access email, they do not have to do anything special to subscribe to feeds.
The BlastCasta feed landing page is also helping to allow visitors to read and subscribe to feeds as well as use them on their own websites. If you're a publisher or have a website, we suggest trying it out, as it enables you to share your feed in ways that you don't see elsewhere.
Making feeds easier to subscribe to is trending upward as various browsers and email clients are beginning to add feed subscription features. As a result, the benefits of using feeds will begin to become more apparent to the Internet audience as a whole just as web browsing and email have become so universal.
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